In the recent years, the topic of sustainability in the fashion industry has aroused and consumed many minds globally. Due to the growing fast fashion industry and capitalist agendas, the fashion industry has grown to being one of the most polluting industries in the world. Various brands and business are now preaching the importance of sustainability on moral and environmental standpoints. Which leads me to the point: What does sustainability in the fashion world mean?
Sustainability in fashion refers to the combined process of producing garments in such a way that has minimal effects on the environment and focusing on how the conserving exercise continues onto consumers. Fast fashion refers to a mass production of cheap clothing that produces clothing in a very short time span from the initial design to being displayed in stores. Typically, fast fashion comes with a price of using cheap labor and garment manufacturing, which in return harms the environment and society even more. Nowadays, garment manufacturing is turned into a business uprooted in overproduction and production of harmful fossil fuels. Two major problems come into play: environmental protection and safer working settings.
To counteract the problems of fast fashion, people have made strides in cultivating alternative ways and materials to relive the world of the toxicity fashion can give. One of the ways environmental activists have worked into safer production is minimizing the water usage. Lowering the usage of water has slowed down the mass consumption but makes for better equipped garment and less damage overall. Not to mention, brands, such as Reformation, have partnered with other organizations to donate their usage of water and waste in their garment production to help environmental conservations movements around the world. Now, on the side of fabrics, alternatives to the regular cotton, polyester and wool have made a scene in the industry. Recycled cotton and polyester, organic cotton, Tencel, viscose, bamboo fibers, and deadstock fabrics are the most common materials in which curate sustainable garments; these fibers and fabrics do not produce as many harmful chemicals during production and typically are woven without the manipulation of pesticides.
This is just a minor introduction to the fashion industry’s take on
sustainability. What is your sustainable agenda?
Jong, Joanne. “Sustainability in the Fashion Industry – Old Habits Die Hard.” Yulancreative, 8 Oct. 2019, www.yulancreative.com/sustainability-fashion-industry/.
“New Inquiry: Sustainability of the Fashion Industry.” Fashion Revolution, 22 June 2018, www.fashionrevolution.org/new-inquiry-sustainability-of-the-fashion-industry/.
“Our Stuff - Company.” Reformation, www.thereformation.com/pages/our-stuff.